TY  - BOOK
AU  - Gamble, John (John E.)
AU  - Thompson, Arthur A.
TI  - Essentials of strategic management: the quest for competitive advantage
SN  - 9780078137143
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Strategic planning - Case studies
N1  - Includes index
ER  -