Essentials of strategic management: the quest for competitive advantage
Gamble, John (John E.)
Essentials of strategic management: the quest for competitive advantage John E. Gamle, Arthur A. Thompson, Jr. - 2nd ed. - New York McGraw-Hill 2011 - xxxi, 557 p. 26 cm.
Includes index
9780078137143
Strategic planning
Business planning
Competition
Strategic planning - Case studies
Essentials of strategic management: the quest for competitive advantage John E. Gamle, Arthur A. Thompson, Jr. - 2nd ed. - New York McGraw-Hill 2011 - xxxi, 557 p. 26 cm.
Includes index
9780078137143
Strategic planning
Business planning
Competition
Strategic planning - Case studies